做国外 LEAD 的朋友，最常卡住的一步往往不是选 offer，而是和联盟经理（AM）的邮件沟通。申请被拒、账号被 K，很多时候不是资质问题，而是回答太模板化、答案造假被识破。下面这份基础指南整理了常见提问、可参考的回答思路，以及一段完整的审核对话，方便对照使用。

回复联盟经理邮件的核心原则

回答联盟经理的邮件时，先参考批号信（联盟发来的审核邮件）。英文不熟练的同学，建议先把中文意思写好，再丢进 Google 翻译里翻一遍。问题的形式可能多种多样，一定要借助翻译工具。但所有答案都不要照抄，翻译完之后自己改一下意思和表述，否则大家都用同一个答案回复，账号很容易被 K。

先搞清楚三类基础信息

Offer（任务）类型

  • Astrology
  • Biz Opp
  • Dating
  • Deals & Discounts
  • Downloads & Installs
  • Exclusives
  • Finance
  • Forex & Binary
  • Freebies
  • Gambling
  • Gaming
  • Health & Beauty
  • Home Improvement
  • Incentives
  • Insurance
  • Mobile Optimised
  • PIN Submit/SMS
  • Retail
  • Surveys
  • Sweepstakes
  • Telecoms
  • Travel and Leisure
  • Trials

Traffic Source（流量源）

有网站的同学，直接写自己的网站地址就可以了。其他常见流量源包括：

  • Adwords
  • Facebook
  • Exo
  • Popads
  • Trafficfactory

Marketing Method（推广方式）

  • ppc
  • ppv
  • banner
  • Media buys
  • Social

联盟经理最常问的几个问题

1. What type of offers do you work well?
这个问题问你喜欢推广什么类型的 offer。

2. What are your main sources of traffic as an affiliate? Please include all websites.
这个问题是问你的流量源，一般可以回答 ppc、banner。

3. How do you promote the campaigns if your account is approved?
这个问题在问 Marketing Method。如果你第二个问题写的是自己的网站，这里可以说：I will promote the campaigns through banner.

4. What countries do you work the best?
这里主要问你想推广什么国家的任务，一般我们做欧洲跟北美，也就是 Euro and North American。

5. Do you run any incentivized traffic?
这个问题问你是不是用激励流量，也就是给钱让别人完成任务。可以回答：No, i don’t. / I never run any incentivized traffic.

6. What other networks are you currently working with? Please send us a screenshot of payment that you have done with another network.
可以随便说一个联盟，比如 Qpidaffiliate、Gamespipe，然后去找个收款图就可以了。

高频提问与回答思路

How long have you been promoting CPA offers?
你推广 CPA offer 有多长时间了？
参考思路：我推广 Clickbank 产品有 5 个月的时间，并有了些成绩，所以我想把这份经验应用到 CPA 营销中。我在一个月前接触的 CPA 营销。

How do you plan on promoting the offers?
你打算怎么推广 offers？
参考思路：我打算用 PPC 和 Landing page，我用点评类的 LP 效果还不错。

Do you belong to any other networks? If so, which ones?
你现在在其他联盟吗？有的话是哪些？
参考思路：是的，我最近被 Peerfly 接受，但我想寻找更多 offer 来推广，所以我想加入你们的联盟。你们的联盟评价很好。

How much traffic do you anticipate generating?
你大概能产生多少流量？
参考思路：我现在有 50 刀一天的预算，所以流量取决于我所购买的关键字广告的点击单价。我会专注做长尾关键字，因为比较便宜一点。

How much do you spend daily/weekly/monthly?
你一天、一周或者一个月花的广告预算有多少？
参考思路：现在我的预算是 50 刀一天，我现在做减肥类的 offer 比较好，所以如果我收到支付我会加大预算。

How did you hear about our network?
你怎么知道我们的联盟的？
参考思路：我是从 AFFPAYING.COM 上看到你们的联盟，也可以说是 MEIDAOWANG.COM，这个问题用这些都能回答。

What kind of offers do you like?
你喜欢什么类型的 offers？
参考思路：就如我说的，我目前减肥类的 offer 做得比较好，所以我想找些这样的 offer 来测试下。我目前在我的网站上收集 email，所以用这些 email 做的话效果会好一些。

What niche of offers are you interested in?
你对什么领域的 offer 感兴趣？
参考思路：我可以测试不同的 niches，我希望跟我的 AM 联系讨论哪些 offer 比较火，这样我可以测试下。

还有一段可以直接参考的英文回答：

I promote offers mainly through websites and google adwords. I will build different websites, and add content relevant to the offers. Then ranking the websites or get traffic through ppc on google. I will do anything that converts, I’ve done gaming, freebies, health, ringtones, email submit, etc. I will put the offer in front of the web surfer, the visitors will more than likely click on the banner.

也可以简化成：Build websites and I get traffic through google adwords.

速查问答模板

Q: How do you plan on marketing our campaigns? / How do you get traffic to your site?
A: Search Engine, blogging, google adwords and some ppc networks. Affiliate, Publisher, Domain Parking, Adwords, Network Marketing

Q: How did you come to hear of our network?
A: FORUM 或者 SEARCH ENGINE 等等

Q: Have you had an opportunity to review our Terms and Conditions?
A: Yes, i have. I promise i will abide by each rule!

Q: What offers work well for you?
A: email submit / free trials / biz opp / financial

Q: Do you work with any other networks?
A: CJ.COM / SHAREASALE.COM / LINKSHARE.COM / AZOOGLE.COM 等

Q: How many uniques a month do you get?
A: 50000-100000

Q: How do you get traffic?
A: build blogs and webpages and i get traffic through ppc on google.

Q: How long have you been doing internet marketing?
A: 1 year and a half

Q: What has worked for you in the past?
A: only ppc

Q: What vertical/category/kind of offer you want to promote, or have promoted in the past?
A: anything that converts, i’ve done gaming, freebies, health, ringtones, email submit, etc.
A2: Such as game, payday, email submit…

Q: Do you offer incentives?
A: no

Q: How much do you spend on advertising?
A: 100$ per day

Q: Do you work with other network, which ones?
A: yes.（说一个你已被接受的联盟，或者随便举一个）

Q: How did you hear about us?
A: my friend told me, but he doesn’t work with you

其他常见英文提问的中文对照

  • What is your traffic type (i.e. search, email, banner, etc.)? 你的流量从哪里来（搜索引擎、邮件、banner 广告等等）？
  • What verticals (categories of offers) do you work in? 你在做哪一个方面的网站？
  • Are you looking for specific offers? If so, what are they? 你在寻找特定的 offer 吗？它们是什么？
  • Do you run US offers, international offers, or both? 你在做美国 offers、国际 offers，还是两者都有？
  • Do you offer any incentives for the completion of offers? If so, what kinds of incentives? 对于这些 offers，你有什么激励措施来完成？如果有，是哪种类型的激励方案？
  • Do you buy media from any other sources, or are you planning to run our offers through another domain besides the one(s) you currently own? If so, where do you buy your media? 你有从其他地方投放广告吗？还是计划通过现有网站之外的其他域名运作我们的 offer？你在哪里投放广告？
  • How many/what other networks are you currently working with? 你现在在做多少个联盟，或者在做哪些联盟？
  • What is your current monthly revenue with other networks? 你现在在其他联盟一个月的收入是多少？
  • What solutions are you looking for from us to help grow your business to new levels? 你希望我们提供什么方案，帮你把业务提升到新的水平？

实战对话：一次完整的联盟审核

经理(23:50:23): Okay, well can you please tell me about your affiliate marketing methods, and how you drive traffic to offers?
我(23:51:08): PPC mainly
我(23:51:19): pay per click
经理(23:51:31): Right, which PPC network(s) do you work with?
我(23:51:44): google adwords
经理(23:52:02): Okay very good. And how much would you say that you spend daily in advertising?
我(23:53:57): About $150 -$200 daily, i have total $20k budget
经理(23:54:30): I see. Okay, well with that type of budget I’m sure we could match you up with some great offers that you can make a killing on.
我(23:54:54): really?
经理(23:54:54): What countries do you target when doing PPC traffic?
经理(23:55:08): Absolutely. We have some very high paying, good converting offers.
我(23:56:00): US mainly.
经理(23:56:10): Okay.
经理(23:56:22): What types of offers have you had the most success with in the past?
我(23:56:37): Education, financial short-form offers
我(23:57:28): i’m going to try some higher payout offers
经理(23:57:40): Absolutely, ok great, we have some good short form offers, but we also have some very high paying offers outside of that area.
我(23:57:55): COOL
我(23:58:10): Do you offer weekly payments?
经理(23:58:31): We can offer weekly payments after we evaluate your traffic for 1 month, and if you are earning over $1,000 per week.
我(23:58:31): What’s your requirements?
我(23:58:38): okay
经理(23:58:42): So your first payment will be set to NET-15
经理(23:58:51): After that, we can make quicker payments based on performance.
我(23:58:57): Payment methods? paypal, wire?
经理(0:00:04): Check, Paypal, or bank wire upon special request.
我(0:00:42): I prefer paypal or bank wire. check is so slow, ha
经理(0:01:34): Sure
经理(0:01:49): You can edit that once you’re approved.
经理(0:01:56): 2 more questions.
经理(0:02:03): What are your projected earnings with our network, per month?
我(0:02:54): If you pay me properly, the more the better, i like to do huge numbers.
经理(0:03:07): Great, well we certainly pay, and we pay on time.
经理(0:03:24): I just would like to give you some information about our company:
我(0:03:29): okay
经理(0:05:03): First, we are NOT allowing email marketing at the moment, unless by special permission granted by me. We have a zero tolerance for fraud or spam in any way. I’m not saying you will commit any fraud, but if you do, your account will be frozen instantly. Anyway, we work 1 on 1 with all of our affiliates in helping them maximize their profits and finding the best offers for their particular marketing methods, so any questions you may have, feel free to contact your affiliate manager.
我(0:06:58): I hate fraud like you. Sometimes i was promoting a offer and like have some good profits, the offer pulled by networks suddenly.
经理(0:07:20): Absolutely, thats because affiliates commit fraud and the advertiser shuts the offer down with the network.
经理(0:07:29): It’s happened to us, and we did a major clean out of our affiliates.
经理(0:07:32): I’m glad to hear that though.
我(0:07:39): Yep, my am told me that also.
经理(0:08:05): What other networks are you currently working with?
我(0:08:26): That’s right. If a network can’t protect their good affiliates, then the network will die.
经理(0:08:33): Absolutely.
我(0:08:50): CJ, Linkshare, Neverblue, clickbank
我(0:09:18): I most promote clickbank stuffs before
经理(0:09:26): I see, okay great.
我(0:09:39): but google slapped my account. so sad
经理(0:09:57): I see.
经理(0:10:13): Okay, well I’m going to go ahead and approve your account. I’ll be your affiliate manager.
我(0:10:46): Thank you. Looking forward to working with you.
经理(0:14:29): Okay, you have been approved, you can now login.
经理(0:16:46): I just sent you over an email, you’ll have to fill out and submit to me a W-9 form.
我(0:17:17): Okay, i will check out your email now.
经理(0:17:25): Great. Thanks.
我(0:19:48): I will fill out the w9 form and email back to you. Feel free to contact me if you have any questions.
经理(0:20:14): I’m at your disposal if you ever need help with anything.
我(0:20:43): Thanks. Have a good day/night.
经理(0:21:11): You too.

进阶问题与回答模板

问题#1：How long have you been in internet marketing, What kind of marketing do you do? What kind of marketing are you “testing” now, how much of your income comes from marketing? Is it a part time thing, or a full time thing?
答案思路：I’ve been in marketing for 2 years now, and typically I promote real world products. (I sell stuff for ebay partner network, commission junction, etc.. Physical products). I drive traffic with pay per click campaigns, and keep customers coming back by building communities around my sites (forums). I market part time, about 2-3 hours a night, and it makes up roughly a quarter of my income each month.

问题#2：Do you have any examples of campaigns you’ve ran in the past, or are running right now?
答案思路：Well I do, but I’ve had ebay steal a couple of converting campaigns right out from under my nose before. So I kind of keep my campaigns to myself.

问题#3：How much do you spend on advertising?
答案思路：I spend around $100-$300 a day on advertising. It really depends how many campaigns Im running, but unless I get a really good conversion rate (around 4/10 or more) I tend to let them crawl along on a smaller budget.

问题#4：How do you plan to promote our offers?
答案思路：Well, I’ve had great success selling physical products to the folks in my mailing lists, So I thought Id try a few of your trial offers out and see how that goes.

问题#5：What vertical/category/kind of offer you want to promote, or have promoted in the past?
答案思路：Anything that converts, I’ve done gaming, freebies, health, ringtones, email submit, etc.

问题#6：Do you offer incentives?
答案思路：NO

问题#7：Do you work with other network, which ones?
答案思路：YES, CJ, ClickBank, Neverblue etc

问题#8：How did you hear about us?
答案思路：My friend told me, but he doesn’t work with you.

问题#9：How many uniques a month do you get?
答案思路：50000-100000

最后几个提醒

  • 所有模板都要按自己的真实情况修改，不要原样照搬，尤其不要所有人共用同一份答案。
  • 数字类问题（日预算、月流量、收入）前后要一致，别在邮件和聊天里写出两套说法。
  • 涉及激励流量、邮件营销、欺诈与 spam 的问题，回答要干脆，不要含糊。
  • 被问到其他联盟时，说一个你确实被接受过的联盟更稳妥，必要时准备对应的收款截图。

把上面这些问题提前准备好答案，再结合自己的实际推广方式调整表述，和联盟经理的沟通会顺畅很多，也能明显降低被拒和被 K 号的概率。

声明：本站所有文章，如无特殊说明或标注，均为本站原创发布。任何个人或组织，在未征得本站同意时，禁止复制、盗用、采集、发布本站内容到任何网站、书籍等各类媒体平台。如若本站内容侵犯了原著者的合法权益，可联系我们进行处理。